Taking the Fear Out of Blogging for Your Business
Blogs are powerful inbound marketing tools that many small businesses are missing out on. According to HubSpot, companies that blog attract 55% more website visitors than non-blogging companies. Having more website visitors will result in a higher percentage of converting leads into sales.
Blogging for your business might seem scary at first, but don’t be afraid because SweetSpot Marketing has put together a list of a few business blogging tips with a fun Halloween twist. Read the rest of this entry »
How-to Create a Facebook Vanity URL
Posted by sweetspot in Facebook, Social Media on October 24, 2011
Once your Facebook Page has been created you are able to set up what is called a “Vanity URL.” What this means is that you can change your Facebook page URL to resemble something like this, www.facebook.com/username/, where you choose your username. This custom vanity URL can only be set once so choose wisely. Read the rest of this entry »
5 Things You MUST Know About Tweeting for Business
Posted by sweetspot in Social Media, Twitter on October 17, 2011
Businesses new to Twitter may have a tough time starting out. Learning Twitter and trying to figure out how to use this social media platform to bring in new business or generate leads can be difficult. Every business is different and there aren’t any blueprints that guarantee implementing Twitter as a useful tool. However, there are some helpful pointers that every business new to Twitter should know and implement. Read the rest of this entry »
3 Tips For Businesses on LinkedIn
Posted by sweetspot in LinkedIn, Social Media on October 10, 2011
Many companies have a presence on LinkedIn but are unsure of how to get the most out of this social platform. LinkedIn is an important tool for keeping employees connected as well as making new business contacts. We here at SweetSpot Marketing have put together our top 3 tips businesses should use on LinkedIn. No matter how large or small your company is, these tips apply for all businesses.
Why Your Local Business Should Have Facebook Page
Posted by sweetspot in Facebook, Social Media on October 3, 2011
There are many local businesses out there that have a limited online presence. Getting a website designed can be a hassle and end up being very expensive. Having a web presence is very important nowadays and there are a few easy and cheap ways to go about it. One sure way is to create a Facebook Page and here’s why.
What is a #hashtag?
Posted by sweetspot in Social Media, Twitter on September 26, 2011
A hashtag is any topic or keyword with a hash symbol “#” at the start to identify it.
The #breastcancer hashtag was used in the tweet shown above. To start using hashtags, select a topic or keyword and place the “#” symbol in front. You might want to do a Twitter Search first to see if there is already a specific hashtag in use on your topic. If there isn’t, then you can create your own hashtag by placing the “#” symbol in front of your keyword. Using hashtags is a great way to connect with others on a specific topic. To follow a hashtag, just type the hashtag into Twitter Search and you will see all tweets consisting of that hashtag in real-time. This comes in handy if you want to follow a trending topic or create one of your own.
For more information on Twitter please download our free guide here!
How-to Add Facebook Like Button to Your Website
Posted by sweetspot in Facebook, Social Media, Website on September 19, 2011
The Like button lets a user share your content with friends on Facebook. When the user clicks the Like button on your site, a story appears in the user’s friends’ News Feed with a link back to your website. – Facebook Developers
You have probably seen the image above around the internet and wondered how you can get the Facebook Like Button on your own website. Below is a step-by-step guide on how-to get this button up and running on your website.
Prevent Competitors From Hijacking Your Business Facebook Page
Posted by sweetspot in Facebook, Social Media on September 15, 2011
Maintaining a Business Facebook Page takes a lot of time and effort. You have to keep it current by posting updates and responding to comments. You may receive negative feedback on these posts and comments. Some negative feedback can be a good thing. It may spark interesting discussions and show how your customer service outshines others in your field. But what happens when a Facebook page or user keeps posting negative comments on your page? If they don’t stop, Facebook gives you the option to ban/block them from your page.
How-to Tweet
Posted by sweetspot in Social Media, Twitter on September 6, 2011
Twitter describes itself as, “a real-time information network that connects you to the latest information about what you find interesting.” The core of Twitter revolves around sharing small snippets of information containing 140 characters or less, otherwise known as Tweets. Tweets are usually concise, straight to the point and contain other media content such as a link to a blog post, photo or video.
What is a RT?
Posted by sweetspot in Social Media, Twitter on July 18, 2011
If you’re a Twitter beginner, you may have seen the term RT used in tweets and wondered what it stands for. Well, RT is short for retweet. Retweeting allows Twitter users to share links, tweets and other valuable information they find from other Twitter users.
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