ReTweeting allows Twitter users to share links, tweets and other valuable information they find from other Twitter users. But did you know that ReTweets are also great for expanding business too? Having one of your Tweets ReTweeted will increase your exposure on Twitter, enabling you to engage with more potential customers. SweetSpot Marketing compiled the list below of 5 easy practices to help your brand gain more ReTweets.

1. Include links
   Tweets that contain links have a chance of being ReTweeted 3 times more than Tweets without links. This means Tweeting not only will help your brand with link building but will also increase the chances of your link being shared.
2. Words you should and shouldn’t tweet
   “What are you doing?” type Tweets don’t get many ReTweets. If you’re looking to get ReTweeted more often, be sure to stay away from “-ing” verbs such as “going,” “watching” and “listening.” What you should be focusing on are Tweets that talk directly to the customer. Make sure to use the word “you” more often in your Tweets.
3. Current content
   Old news is, well, old news. Tweets that contain outdated information are less likely to be ReTweeted. Tweet current content to increase your chances of being ReTweeted.
4. Structure
   Construct your Tweet like you would a major headline or blog title. Twitter is a real-time fast paced information network. You need to grab your customers’ attention first before they can even ReTweet your Tweet. If you’re interested in ReTweets try broadcasting content rather than engaging in conversation. Include headline type Tweets that link to interesting content.
5. Time
   Sending Tweets out when your customers are listening is one of the best ways to gain more ReTweets. During the business week, Monday – Friday, are the best days to Tweet with Fridays being the highest ReTweetable day. During this period, the most ReTweetable time is between 3PM and midnight.

Plan to start implementing some of these practices and make sure to track and analyze your collected data. Every brand is different so it’s good to experiment with different Tweeting methods. If you need any assistance please contact us here at SweetSpot Marketing.