5 Successful Tips for ReTweeting
ReTweeting allows Twitter users to share links, tweets and other valuable information they find from other Twitter users. But did you know that ReTweets are also great for expanding business too? Having one of your Tweets ReTweeted will increase your exposure on Twitter, enabling you to engage with more potential customers. SweetSpot Marketing compiled the list below of 5 easy practices to help your brand gain more ReTweets.
- Include links
Tweets that contain links have a chance of being ReTweeted 3 times more than Tweets without links. This means Tweeting not only will help your brand with link building but will also increase the chances of your link being shared. - Words you should and shouldn’t tweet
“What are you doing?” type Tweets don’t get many ReTweets. If you’re looking to get ReTweeted more often, be sure to stay away from “-ing” verbs such as “going,” “watching” and “listening.” What you should be focusing on are Tweets that talk directly to the customer. Make sure to use the word “you” more often in your Tweets. - Current content
Old news is, well, old news. Tweets that contain outdated information are less likely to be ReTweeted. Tweet current content to increase your chances of being ReTweeted. - Structure
Construct your Tweet like you would a major headline or blog title. Twitter is a real-time fast paced information network. You need to grab your customers’ attention first before they can even ReTweet your Tweet. If you’re interested in ReTweets try broadcasting content rather than engaging in conversation. Include headline type Tweets that link to interesting content. - Time
Sending Tweets out when your customers are listening is one of the best ways to gain more ReTweets. During the business week, Monday – Friday, are the best days to Tweet with Fridays being the highest ReTweetable day. During this period, the most ReTweetable time is between 3PM and midnight.
Plan to start implementing some of these practices and make sure to track and analyze your collected data. Every brand is different so it’s good to experiment with different Tweeting methods. If you need any assistance please contact us here at SweetSpot Marketing.
How-to Add Multiple Page Admins to Google+ Page
Posted by sweetspot in Google, Social Media on January 9, 2012
Previously, only one Gmail account could be used to manage a brands Google+ Page. Now there isn’t a need to create a communal login because Google recently introduced page administrators. You can now assign up to 50 administrators to your brands Google+ Page. If your business has a Google+ Page and is looking to have multiple users administer the account, you can do so following a few simple steps. Read the rest of this entry »
How-to Create Google+ Business Page
Posted by sweetspot in Google, Social Media on January 2, 2012
Happy New Year! It’s 2012 and many brands are looking to step up their social media game this year. One way to bring your social media “A game” is to create a Google+ Business Page. Google+ is a fast growing social network that has already reached greater than 40 million members. Creating a Business Page is simple and can be done in 4 easy steps! Read the rest of this entry »
5 Ways to Get Your Brand Noticed on Facebook
Posted by sweetspot in Facebook, Social Media on December 26, 2011
Getting your brand noticed on Facebook can be a challenge. Businesses continue to fight through Facebook crowds for a prime spot on a user’s News Feed. Not every post, like, comment or share gets shown on Facebook’s News Feed. We here at SweetSpot Marketing put together a list of some best practices that your business can use to improve its EdgeRank. Read the rest of this entry »
10 Ways to Optimize Your Brand for Search
Posted by sweetspot in Blogging, Marketing, SEO, Social Media on December 19, 2011
Brands are continuously looking for ways to increase their ranking in online search. If you’re a small business, you might not have the funds to cover hiring a Search Engine Optimization (SEO) firm. SweetSpot Marketing has compiled a list of 10 practices your business can implement to optimize your brand for search without having to spend big bucks. Read the rest of this entry »
We’ve slipped into something new…
Posted by sweetspot in SweetSpot Marketing on December 16, 2011
3 Twitter Don’ts
Posted by sweetspot in Social Media, Twitter on November 21, 2011
When used the correct way Twitter can be a powerful marketing tool for your business. Connecting with potential customers, generating new leads and staying connected with current customers can all be done using Twitter. But Twitter may do more harm than good if used incorrectly. Below are some things you should avoid doing while tweeting for business.
Don’t Curse
Keep your tweets clean! Using profanity is frowned upon and considered unprofessional. Tweets are public so if you’re mainly using Twitter to grow your client base or connect with current ones, then remember to leave out those curse words. It is also bad practice to bash unhappy clients. Reacting defensively on Twitter is one of the worst things you can do. Instead, tweet your apologies and continue the conversation out of the public eye using something like direct message or email.
Don’t Spam
Spamming your followers is a sure way of hurting your image. Do not spam using trending hashtags. Some businesses see a trending topic on Twitter and decide to add that hashtag to their own tweet in hopes of gaining more followers. This would be OK if your tweet was related in someway to the trending hashtag but if it’s not, then you’re guilty of spam. Also be sure to not rely on automation. Some automation here and there won’t hurt, but for the most part Twitter users find them to be impersonal and spammy.
Don’t Only Use 140 Characters
You don’t always have to restrict your tweet to 140 characters. Spread out your message over two or three tweets to get the point across.
Here’s to lots of success in growing your customer list and generating new leads using the power of Twitter!
How-to Use QR Codes for Small Business
Posted by sweetspot in Marketing, Technology on November 14, 2011
I’m sure you all have seen that fancy digital looking box pictured above and have wondered what it is and what it’s used for. This is a Quick Response code, best known as a QR code, and is mostly being used for marketing strategies. Essentially a QR code is a two-dimensional code that when scanned by a smartphone camera, will display text, photos, videos, music and URLs. These codes are a mobile friendly way to point potential customers who aren’t in front of their computers to online resources.
How-to Use QR Codes for Your Business
Business Cards: Place QR codes on your business cards that will direct scanners to your website, social media profiles, resume or contact information. Makes transferring of information at events such as trade shows, business summits and job fairs more convenient.
Marketing Materials: Add QR codes on all marketing materials such as advertisements, brochures, flyers, and direct mailers. This is a perfect opportunity to direct scanners to some how-to videos you created or maybe to one of your photo galleries. Try asking scanners to follow your Facebook and Twitter profiles as you point them there. Use this as a chance to promote a new campaign.
Outdoor Signage: Try placing QR codes in your storefront’s window. You can use this code to encourage Fousquare checkins or point scanners to your Yelp profile. Maybe include a QR code on your vehicle’s wrap and link it with a coupon or contest.
Keep In Mind: Remember that QR codes are still foreign to some people. It would be helpful to include some text near your QR code that will explain what to do. It’s also a good idea to make sure you always direct your scanners to someplace that has value. This is will keep them coming back and scanning for more.
If you would like to start creating QR codes for your business please visit one of the sites below:
Please contact SweetSpot Marketing if you have any questions or concerns regarding QR codes for your business.
Happy coding!
How-to Post Company Status Updates On LinkedIn
Posted by sweetspot in LinkedIn, Social Media on November 7, 2011
LinkedIn has a new free tool, Company Status Updates, that you can use to promote your business. This tool behaves similar to the Facebook status update, in which you can post a company update that will essentially appear right on your followers’ home pages. Company Status Updates will now make sharing important information such as business announcements and product releases a simple task on LinkedIn. Read the rest of this entry »
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