Pinterest Terms You Should Know
If you’re new to Pinterest, the lingo can be a bit confusing. We here at SweetSpot Marketing put together a quick cheat sheet of important Pinterest terms we thought every pinner should know.
Here are some Pinterest terms you should know:
- Pin – an image or video added to a Pinterest Board
- Pinterest Board – a set of themed based pins
- Pinning – the act of adding pins to Pinterest
- Pinner – a person who is on Pinterest and pinning
- Repin – pinning something another pinner as already pinned
- Pin It Button – a button that can be added to your website that helps ease pinning your content to Pinterest. This button also adds a link back to the site they came from.
- Like – to like a pin
- Comment – to comment on a pin
Hope this helps all you pinners out there!
3 Reasons Why You Should Pin For Business
I’m sure you have heard of Pinterest by now. If you haven’t, Pinterest is that new social media site where pinners like, pin and comment on visually stimulating images. This has become a very popular social network that every business should take advantage of.
3 Reasons Why You Should Pin For Business:
- Pinterest is growing fast as a popular social network. With such a fast rise in popularity, Pinterest is now a big player amongst the other popular social networks such as Facebook, Twitter and Linkedin.
- Pinterest will drive more traffic to your site or any other web presence your business may have. With the way Pinterest works, sharing of links, it’s like it was designed to drive more traffic to your business. Just by simply having a business page and pinning your own content, you will increase your chances of links being shared, thus driving more traffic to you!
- Link Love – Pinterest works through the sharing of links, otherwise known as pins. Pins include a link back to the source. If your business is on Pinterest and pinning your own content, then you are increasing your amount of links. This won’t help with SEO but will allow pinners to visit your content with just one click.
Don’t knock Pinterest until you try it. It’s free to sign up and doesn’t require much effort to setup a business page and start pinning. Couldn’t hurt to test it out. Just be sure to document all your analytics in order to see if Pinterest is worth your time.
Our Winter Tag Sale
If you haven’t by now, it’s time to give your business an online social media presence.
Why social media?
- It’s cheap! If your budget doesn’t cover a website design or redesign, you can always use social media for your business’s online presence instead.
- Allows your brand to develop relationships and keep in touch with customers. Social media can also be used for customer service purposes.
- Be found in Google Search! Social media profiles display on the first page of Google Search results.
From November 24th to March 19, 2013, SweetSpot Marketing is offering Our Winter Tag Sale on social media packages. We are hoping to help small businesses start building their online presence through the use of Facebook, Google+, Twitter, Linkedin and Pinterest by offering these social media packages at special discounts:
Facebook: 1.5 - 2 hours - $112.50 – $150
• Profile and Business Page Setup
• Complete Info Page
• Upload Logo
• Upload Cover Photo (client provides art)
• .5 Hour of Tutorial
Google+: 1 – 1.5 hours - $75 – $112.50
• Profile and Business Page Setup
• Complete Info
• Upload Logo
• Upload Cover Photo (client provides art)
• .5 Hour of Tutorial
Twitter: 1.5 – 2 hours - $112.50 – $150
• Page Setup
• Upload Logo
• 1 Hour of Tutorial
Linkedin: 1 – 1.5 hours - $75 – $112.50
• Profile and Business Page Setup
• Complete Info Page
• Upload Logo
• Upload Cover Photo (client provides art)
• .5 Hour of Tutorial
Pinterest: 1.5 – 2 hours - $112.50 – $150
• Profile and Business Page Setup
• Upload Logo
• 1 Hour of Tutorial
The more you buy, the more you SAVE!
*25% OFF on 5 Social Media Setups!
*20% OFF on 4 Social Media Setups!
*15% OFF on 3 Social Media Setups!
*10% OFF on 2 Social Media Setups!
*A Setup is any one of the social media options listed above.
Discounts will be applied at the time of purchase. Offer expires March 19, 2013.
Facebook Timeline Dimensions For Your Business Page
Earlier this year Facebook took the plunge and converted all Business Pages to Timeline. This change brought an entirely new look for businesses using Facebook. Profile photos are now surrounded by cover photos, tabs, highlights and milestones. All these new image features have different dimensions and could make updating your Timeline a little confusing. Below SweetSpot Marketing has put together a Facebook Timeline Dimension Cheat Sheet for your business to reference. Updating images to Timeline made easy!
5 Successful Tips for ReTweeting
ReTweeting allows Twitter users to share links, tweets and other valuable information they find from other Twitter users. But did you know that ReTweets are also great for expanding business too? Having one of your Tweets ReTweeted will increase your exposure on Twitter, enabling you to engage with more potential customers. SweetSpot Marketing compiled the list below of 5 easy practices to help your brand gain more ReTweets.
- Include links
Tweets that contain links have a chance of being ReTweeted 3 times more than Tweets without links. This means Tweeting not only will help your brand with link building but will also increase the chances of your link being shared. - Words you should and shouldn’t tweet
“What are you doing?” type Tweets don’t get many ReTweets. If you’re looking to get ReTweeted more often, be sure to stay away from “-ing” verbs such as “going,” “watching” and “listening.” What you should be focusing on are Tweets that talk directly to the customer. Make sure to use the word “you” more often in your Tweets. - Current content
Old news is, well, old news. Tweets that contain outdated information are less likely to be ReTweeted. Tweet current content to increase your chances of being ReTweeted. - Structure
Construct your Tweet like you would a major headline or blog title. Twitter is a real-time fast paced information network. You need to grab your customers’ attention first before they can even ReTweet your Tweet. If you’re interested in ReTweets try broadcasting content rather than engaging in conversation. Include headline type Tweets that link to interesting content. - Time
Sending Tweets out when your customers are listening is one of the best ways to gain more ReTweets. During the business week, Monday – Friday, are the best days to Tweet with Fridays being the highest ReTweetable day. During this period, the most ReTweetable time is between 3PM and midnight.
Plan to start implementing some of these practices and make sure to track and analyze your collected data. Every brand is different so it’s good to experiment with different Tweeting methods. If you need any assistance please contact us here at SweetSpot Marketing.
How-to Add Multiple Page Admins to Google+ Page
Posted by sweetspot in Google, Social Media on January 9, 2012
Previously, only one Gmail account could be used to manage a brands Google+ Page. Now there isn’t a need to create a communal login because Google recently introduced page administrators. You can now assign up to 50 administrators to your brands Google+ Page. If your business has a Google+ Page and is looking to have multiple users administer the account, you can do so following a few simple steps. Read the rest of this entry »
How-to Create Google+ Business Page
Posted by sweetspot in Google, Social Media on January 2, 2012
Happy New Year! It’s 2012 and many brands are looking to step up their social media game this year. One way to bring your social media “A game” is to create a Google+ Business Page. Google+ is a fast growing social network that has already reached greater than 40 million members. Creating a Business Page is simple and can be done in 4 easy steps! Read the rest of this entry »
5 Ways to Get Your Brand Noticed on Facebook
Posted by sweetspot in Facebook, Social Media on December 26, 2011
Getting your brand noticed on Facebook can be a challenge. Businesses continue to fight through Facebook crowds for a prime spot on a user’s News Feed. Not every post, like, comment or share gets shown on Facebook’s News Feed. We here at SweetSpot Marketing put together a list of some best practices that your business can use to improve its EdgeRank. Read the rest of this entry »
10 Ways to Optimize Your Brand for Search
Posted by sweetspot in Blogging, Marketing, SEO, Social Media on December 19, 2011
Brands are continuously looking for ways to increase their ranking in online search. If you’re a small business, you might not have the funds to cover hiring a Search Engine Optimization (SEO) firm. SweetSpot Marketing has compiled a list of 10 practices your business can implement to optimize your brand for search without having to spend big bucks. Read the rest of this entry »
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